Search engine optimisation (SEO) has become the most effective way to drive traffic to websites without spending a fortune on advertisements. If your business has a limited budget, it can take advantage of SEO when dealing with a more established competitor. SEO experts will structure your website to build traffic through organic search. Organic search traffic comes from high rankings in search engines like Google creating high-quality content which captures the attention of your target audience. In this digital world where people use Google to find information, SEO in Singapore must be a critical part of your business.
Search engine optimisation includes structuring your site in a way that search engine crawlers and users can easily navigate your pages. If your website is new, make sure to create a hierarchy that includes pages, categories, subcategories, headings, and internal links that reaffirm the structure of the site. Having a clear website structure will ensure Google crawlers can understand your content and rank it accordingly and users navigate your site easily which makes them more likely to stay on your site. Users who prefer to stay on a site may decide to buy from it or visit it again in the future.